Success Story: Subway Restaurants Essay -- Business Marketing Franchis

Success Story pipe Restaurants underground Restaurants, the franchised based organise shops, has surpassed McDonalds as the largest restaurant chain in the country. The Healthy Choice promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonalds 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousand dollars, and opened the first Subway in Bridgeport, Connecticut. The store denomination was not Subway but Petes Super Submarines named after the family friend that gave Fred DeLuca the loan (www.entrepreneur.com). Petes Super Submarines was changed to the current name of Subway in 1974 (www.entrepreneur.com). Fred DeLuca wanted to expand and open more locations, he had a set goal of opening 32 shops with in ten years. By 1974 DeLuca owned and operated sixteen locations around Connecticut. D eLuca was retributive at the halfway point of his goal of 32 shops in ten years. Time was running short with just less than two years to achieve his targeted goal. DeLuca turned to franchising as an option to increase locations (www.Subway.com). A Friend of DeLuca was the first franchisee. Brian Dixon bought the Wallington, Connecticut location (www.Subway.com). In 2003 Subway is ranked number one in the franchise 500, they have held this title for three years in a row. Subway has also been ...